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Making Your Business Card the Ultimate Advertising Tool!
January 9, 2007
The purpose of a business card is so your prospects keep it handy in case they require your products or services. It’s meant to serve as a reminder of what you do. You can use them like mini flyers that advertise all of the necessary information about your business. Then…Why not use them more?
The most underused, abused, and misused tool in your store is probably your business card. Underused because they sit in your wallet or in a box at the back of your store and you forget to hand them out. Abused because they are frequently given to “I’ll be back,” customers with competitive information other retailers are just dying to see and beat. And misused because there are tons of people you meet everyday that are in need of a jeweler, furniture, gifts and home accessories…and much more.
Business cards are the right size to leave just about anywhere so to get the best use out of your business cards be sure to try handing them out in places like these:
- Tack a business card to a bulletin board, leave a card with a tip at a restaurant, put one inside a greeting card.
- If someone comes up to you and introduces himself or herself, hand them your card. If you meet someone, hand him or her your card. When you see someone who you can identify because of their profession, hand them a card. Dr. Offices, gas station attendants, in the grocery line, at the dry cleaners…hand them a business card.
- Add a card to any letter you send. Attach a card to any package you send.
- Leave cards where you will be a value added for other companies. For instance, if you were in home inspections, you could leave a number of cards with realtors who would recommend you along with others.
- Use cards as a free give away or coupon of some sort. Include the code to a password-protected page on your web site and offer a discount or a free gift for anyone who checks it out and types in the promotion code.
The Bottom Line: A business card is as inexpensive as 3cents per card to make or you can even get them free from sites like Vista Print, Lowest Price Printing, and Stationery Stationery. Underused, abused, and misused no more!
Posted by Shanu Singh Guliani on January 9, 2007 | Comments (3)
