Shanu Singh Guliani

Men’s Night Only

I want to throw a men’s night sometime in November to help jump start the special orders. I’ve talked to my vendors and friends about ideas—and it’s sad in some aspects but I keep hearing men are only interested in the following:

1. Booze
2. Lovely Ladies
3. Gambling
4. Sports

Does that about sum it up? So—in order to make the night fun and entice men to shop I need to have at least 3 of the above—that’s what I’m hearing. Here are some ideas my vendors and friends shared:

1. High-end jeweler invites Hooters girls, a local college golfer to give tips, poker table, and drinks. Me: I think the Hooter’s girls is a tacky idea but this high-end watch company told me it worked out beautifully and they raffled away a watch at the end of the night.
2. Poker and Blackjack tables and booze. Portion of the sales went to a local charity.
3. Football star invited who signed autographs. A $10,000 shopping spree was given away. Me: This is probably more than I want to spend. How much does pro-ball player cost for the night?
4. Sports Player and local car dealership sits high-end vehicle outside.

Any of you who have thrown a men’s night…do these things really boost sales? Are men too preoccupied…Does it just end up being a party and not enough sales? Do raffles and sports personalities really help?

Posted by Shanu Singh Guliani on July 21, 2009 | Comments (1)