Ricci M. Victorio

Baby Boomer Perspective - Dear Ricci
September 19, 2008

As a member of the Baby Boomer generation, I am often asked about my perspective in regards to my business views . . .

Dear Ricci,

Is there anything you really want people to know about the Baby Boomer generation from your perspective?

As we were growing up, we were idealistic, altruistic and dreamt of changing the world one person at a time. Vehemently opposed to war and mistrusting of “The Establishment” (flower power), our generation has continuously sought to redefine the way we resolve problems – whether between countries, organizations or individuals.

Then we went through a period where, as we struggled to support our growing young families, we didn’t have enough money or experience to stand up against “The System.” We appeared to give up the idealistic fight and conform so we could survive and fit in. Living in a tent or kibbutz wasn’t fun anymore – we wanted a house, two cars and had an insatiable appetite for anything electronic. We became a sleeping giant – no one seemed to know or remember what we stood for anymore.

But ever since 9/11, I have seen the giant awaken. We are remembering what is important to us, taking a stand and finding that now WE are The System and WE can affect change and WE do make a difference. This election reflects this awakening. Because of the current economic crisis, many of us may not be able to even consider retirement as our homes have decreased in value, expenses demand we work and the social security system has broken down. These issues will not go away on their own, and it is up to us – our generation – to take the leadership stance and not just demand that someone do something about it, but that we personally do something to contribute to make a difference.

Posted by Ricci M. Victorio on September 19, 2008 | Comments (0)