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A Must-Attend Show for Marketers and Print Buyers
September 5, 2008

If you plan to be in the Boston area next week, you will want to attend the 3rd Annual Print Buyers Conference, to be held September 10–12 at the Sheraton Boston, sponsored by Print Buyers International. What, pray tell, is the Print Buyers Conference? Basically, it is a two-day expo and conference that educates print buyers—which is what marketers are, in large part—about the print procurement process. But more than just technical nuances, it is also a showcase for print-based marketing strategies and solutions.

There will be more than 22 sessions that include such topics as environmental sustainability, digital printing, cutting paper costs, and developing cross-media marketing campaigns. The dynamic Peter Muir will be leading a session on “Marketing Ideas and Initiatives That Will Empower Print Buyers”—oh, and Thursday's keynote session will feature Dr. Joe Webb and Frank Romano in a steel-cage death match on the present and future of print. Vegas oddsmakers are a-drool over this battle.

Wednesday the 10th will feature an all-day “Boot Camp” for print buying newbies, as Margie Dana, Steve Suffoletto, and Frank Romano “educate, inform, and entertain” those new to the print buying process.

And if that weren’t enough, there will also be an extensive show floor where you can visit printers, marketing services providers, and other vendors who can offer a variety of solutions, strategies, or plain ol’ good ideas for marketing your own products in services. It is also an excellent networking venue.

So if you are in any way involved in marketing, you will want journey to Boston next week. And besides, Boston is a great town to visit anyway.
More information can be found at http://www.printbuyersconference.com.

Posted by Richard Romano on September 5, 2008 | Comments (0)