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Retaining Your Best Customers: Webinar

April 29, 2009 One of the points I keep hammering home in these columns is the need to make use of the data you most likely already have. Use it to better communicate with your customers. Improve customer retention. Marketing more effectively. "Green" your print marketing program.

I was just alerted to a free Webinar from 1 to 1 Media on this very topic. Titled, "Keep Your Most Profitable Customers: Leverage Your Data Assets to Determine Which Are the Right Customers to Retain and Grow," to be held Wednesday, May 20, 2009, 12:00 PM Eastern.


I attend a lot of these Webinars, and what's great about them is that the are recorded, so if you miss them, they send you a link to the recorded session so you can view them at any time.

These Webinars are designed to promote specific products and vendors, but they contain a tremendous amount of information, whether you purchase the company's products or not. I have made major changes to my marketing strategies based on the free information provided. I hope you take advantage of this information, too.

Here's the promo copy. Hope to see you there!

Customer retention has always been a key to long-term success, but the current economic conditions have left more companies relying on this strategy for success. But far too many business leaders are in reactionary mode, rushing to find ways to retain every customer, regardless of their actual value.

This 1to1 Webinar will examine how companies can retain the right customers; those with the highest long-term profit potential. The presenters will provide insight on how to leverage data to uncover those high-value customers, as well as how to use predictive analytics to determine who’s most at risk of defection and the best ways to retain them.

Attendees will learn how to significantly improve retention by better understanding their customers. Our experts will help attendees:

 Leveragle Data Assets: The first step in retaining the most profitable customers is to mine existing customer data. Marketers must analyze that information to determine which customers are most profitable, who among them is most likely to churn, and what insight about them can be used for retention efforts.

Retain the Right Customers: Retention should never be a blanket strategy. By creating a holistic view of such information as customer behavior, demographics, and satisfaction levels, companies can craft a strategy to retain the customers most likely to stay longer and spend more. Additionally, marketers can use that insight to identify prospects with the highest likelihood of becoming a long-term, high-value customer.

Drastically Improve Retention: Predictive analytics can make a significant difference in a company’s retention efforts. In fact, some organizations have seen double-digit reductions in churn by using predictive analytics to create a deeper understanding of both churn propensity and profit potential.

Have questions? Comments? I'd love to hear from you. You can email me at info@digitalprintingreports.com. For more information on primers for marketers and small businesses on digital, 1:1, Web-to-print, and personalized URL applications, visit Digital Printing Reports. You can also keep up with all of my posts on EBS, The Inspired Economist ("Greening Print Marketing"), and other blog sites by following me on Twitter.

Posted by Heidi Tolliver Nigro on April 29, 2009 | Comments (0)