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Will Toner Survive the Mail Stream? Part 1January 10, 2009 I've talked a lot in this blog about toner-based digital printing and the dramatic impact it can have on the marketing programs of small and mid-sized businesses. But one of the historic concerns about toner-based printing has been its ability to survive the mail stream. Won't toner scratch and flake off more easily than offset? According to a new research study, the answer — surprisingly—is no. I ran across the study when updating my marketer's primer / training & educational tool "Digital Printing: Transforming Business and Marketing Models." I was talking to Julie Shaffer, who runs the PIA/GATF Digital Printing Council, and she told me about a survey the DPC has just conducted on the survivability of toner-based printing in the mail stream. Conventional wisdom is that digitally printed products do not fare as well as offset printed products when being run through the postal sorters and other machines run by the United States Postal Service. The DPC study, however, thwarts this conventional wisdom. In a carefully controlled comparison involving output from six digital press models and a traditional offset press, the study found that digitally printed postcards fared better in the mail stream than cards printed using traditional offset. According to the study:
Have questions? Comments? I'd love to hear from you. You can email me at info@digitalprintingreports.com. For more information on primers for marketers and small businesses on digital, 1:1, Web-to-print, and personalized URL applications, visit Digital Printing Reports. You can also keep up with all of my posts on EBS, The Inspired Economist ("Greening Print Marketing"), and other blog sites by following me on Twitter. Posted by Heidi Tolliver Nigro on January 10, 2009 | Comments (4) Industries: Sales and Marketing
January 13, 2009
In response to: Will Toner Survive the Mail Stream? Part 1 Barbara Stewart commented: Toner will smear if not printed on the appropriate paper surface, unlike ink. I send out many cards which I print on my printer, which uses toner, not ink. I was cued in to this when one of my cards was returned. There was so much smear on the inside of the card from being run through the postal equipment that you could barely read what I had written. I was so embarrassed when I realized how this had been presenting to my customers!
January 17, 2009
In response to: Will Toner Survive the Mail Stream? Part 1 Heidi Tolliver-Nigro commented: Hi, Barbara.
March 13, 2009
In response to: Will Toner Survive the Mail Stream? Part 1 toner cartridge chip commented: Dear Sir ,
March 13, 2009
In response to: Will Toner Survive the Mail Stream? Part 1 toner cartridge chip commented: Dear Sir ,
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