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Report: Digital Printing as a Marketing Tool

September 23, 2008 In these posts, I have tried to outline the basics of using digital print production to boost the effectiveness of businesses' print marketing. There is only so much you can do in a blog post, however.

Earlier this week, I released a report on the topic: "Digital Printing: Transforming Business and Marketing Models," which gives more detail, case studies, hypotheticals, and real-life case studies than I can do here.

This report is broken down into five sections.

Section 1: What digital printing is, along with its benefits and drawbacks from a marketing perspective. Examines traditional “sticking points,” including binding and finishing and the availability of substrates. How these characteristics drive key marketing applications.

Section 2: A closer look at each of these applications. Each discussion includes a series of short case studies in each of eight marketing classifications that provide key insights into how these applications are used in the real world.

Section 3: New ways of evaluating cost critical to digital printing success, including cost per piece, cost per lead, and ROI. Hypotheticals are used to drive the points home.

Section 4: Five “critical success factors” that enable marketers to take maximum advantage of digital printing technology. Includes key insights into helping marketers choose the right service provider.

Section 5: Final conclusions and additional resources as a next step.

Ultimately, the report presents digital production not as technology in the domain of print buyers and production managers but as the foundation of a comprehensive strategy for changing the way marketers look at document management and marketing.

Report sells for $149.00 for single user versions and $749.00 - $1499.00 for enterprise licenses for internal and external distribution. For more information, visit the Digital Printing Reports website.

Have questions? Comments? I'd love to hear from you. You can email me at info@digitalprintingreports.com. For more information on primers for marketers and small businesses on digital, 1:1, Web-to-print, and personalized URL applications, visit Digital Printing Reports. You can also keep up with all of my posts on EBS, The Inspired Economist ("Greening Print Marketing"), and other blog sites by following me on Twitter.

Posted by Heidi Tolliver Nigro on September 23, 2008 | Comments (1)