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Avoiding Stupid Email Mistakes #1

April 27, 2009 I recently listened to a Webinar called "Dumbest Mistakes Email Marketers Make and How to Avoid Them," from Silverpop. At the conclusion, I had an immediate date with my Web sites and my email marketing program. I'll chronicle my mistakes and my fixes in hopes that they help you, too.

Today, I fixed Dumbest Email Mistake #1: hiding or not including your email opt-in link.

Many marketers send out terrific newsletters, but there is no opt-in link for people who might receive the newsletter or email as a forward from someone else. If they want to subscribe, how do they do that? You need to make it easy for them to do that.

You want to make it easy for people visiting your website to sign up for email alerts and newsletters, as well.

I had newsletter sign-ups prominently displayed on both the Digital Printing Reports and Strong Tower Publishing websites, but OOPS — I didn't have sign-up links in my emails and newsletters. So that was fix #1.

Going back to last week's post about avoiding email unsubscribes, I also added a notification in small type that subscribers' email addresses will be used by my company only and will not be sold or rented to third parties — avoiding a potential stumbling block to sign-ups or a potential reason for unsubscribing.

What's on your email "to do" list today?

Have questions? Comments? I'd love to hear from you. You can email me at info@digitalprintingreports.com. For more information on primers for marketers and small businesses on digital, 1:1, Web-to-print, and personalized URL applications, visit Digital Printing Reports. You can also keep up with all of my posts on EBS, The Inspired Economist ("Greening Print Marketing"), and other blog sites by following me on Twitter.

Posted by Heidi Tolliver Nigro on April 27, 2009 | Comments (1)