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Avoiding the Dumbest Email Mistakes

March 16, 2009 On April 1, April Fool's Day, join me and many other marketers in the Webinar, "April Fools: Dumbest Mistakes Email Marketers Make–and How to Avoid Them."

I get a lot of out industry Webinars, and if I do, I hope that you will, too. If you're not taking advantage of all the free Webinars provided by publications, vendors, and other information suppliers, you're missing a terrific free resource. Sure, marketers are trying to sell products, but there can be invaluable free information in these Webinars, as well.

Another benefit is that, if you can't make the live Webinar, you'll generally be sent a link to access the Webinar archive. You can't ask questions, as you can in the live Webinar, but who cares? You can watch it at when you can — just watch it.

The topic of avoiding email marketing mistakes is particularly relevant these days. Everyone is trying to squeeze the last dollar out of their marketing budgets, and for many small businesses, these is no marketing budget. If they do anything, they send out emails from their standard email account.

So this topic is particularly important.

This Webinar asks, what email mistakes are you making? Typos, using the wrong links, or forgetting to change the subject line from “Test Email” to the actual one?  But the bigger, more damaging mistakes are those that marketers make repeatedly out of ignorance, bad advice, or lack of testing. (Mea culpa on the last one — recently, I sent out a product promotion with no live links!)

This Webinar will look at a dozen of the most common mistakes emailers make and provide recommendations on how to fix them. Mistakes addressed will include everything from making the opt-in process too difficult and having a lame welcome email to not optimizing email design for blocked images and focusing on the wrong metrics.

Tune in on April 1 at 2 p.m. ET or view from the archive at your leisure later.

To register, click here.

Have questions? Comments? I'd love to hear from you. You can email me at info@digitalprintingreports.com. For more information on primers for marketers and small businesses on digital, 1:1, Web-to-print, and personalized URL applications, visit Digital Printing Reports. You can also keep up with all of my posts on EBS, The Inspired Economist ("Greening Print Marketing"), and other blog sites by following me on Twitter.

Posted by Heidi Tolliver Nigro on March 16, 2009 | Comments (12)