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Greenwashing: A word of Caution
June 26, 2008
Greenwashing is a new term being used for building products that only pretend to be green. A product is considered “green” when it’s environmentally friendly through its entire lifecycle.
This means it comes from a renewable/recyclable resource; it is manufactured with as little impact on the environment as possible; and it is environmentally friendly when it is disposed of.
A green washed product only takes one of these aspects into account.
A good example of a “green” product would be wood floors.
- They are created from a renewable resource: Trees.
- They grow using natural energy rather than man-made energy: The Sun.
- They are manufactured using less water than other flooring types.
- They last us to 100 years (much longer than the 40-60 years it takes for a tree to mature).
- They are recyclable when disposed of.
For more information on wood flooring as a “green” product visit the National Wood Flooring Associations website.
Be cautious when closing “green” products. Don’t be afraid to inquire as to why the company is calling the project “green.” They are selling you the product and should be able to provide information about the products “greenness.”
Enjoy your shopping!
Posted by Samantha Vartiamaki on June 26, 2008 | Comments (0)
