Samantha Vartiamaki

Creating a Construction Website: Content Planning
February 11, 2008

Before you begin creating a website, you must decide what you are going to include. Deciding to create a website about your company is not enough. You must decide what about your company you are going to highlight and what is most important for your website.

Some topics you could include in your website are:

• A Portfolio of your work. This can include before and after photos of projects you completed.
• Employee Listings. Some companies provide small one paragraph descriptions of each of their employees and their specialties within the company.
• Quote Requests. This would be a form potential customer’s fill out describing the type of work they would like done. Having this tool on your website may make it easier for your employees to quote the project, as they will know what the customer wants before they get there.
• Partners and Alliances. You could highlight companies you work with on a regular basis.

Topics that you should include in your website are:

• A contact page. This would give the company address and phone number. It could also include a listing on who to contact based on the inquiry.
• A company description. This is where you would describe what type of services you specialize in and what other types of services you provide.

Make sure you spend a lot of time deciding what you want to include in your website. Remember it takes less time to do it right the first time, than to go back and fix problems.

When thinking of content for your website keep the following in mind:

• You are creating your website for the customer. What do they want to see?
• Are your customers busy office building developers, or home owners? What will appeal to them?
• What could you include in your website to make your life easier?
• Is there anything you could include in your website that could increase your profit margins?

Try to make sure you have a large list of ideas. Sometimes it helps to visit competitor’s websites for ideas, or you could even post the list in your office and ask other personnel to add ideas they come up with. The better the list, to easier creating the website will be. 

Creating a Construction Website: Introduction
Creating a Construction Website: Content Planning
Creating a Construction Website: Analyizing Competitors
Creating a Construction Website: Site Structure
Creating a Construction Website: Keywords for Search Engine Optimization

Creating a Construction Website: Writing the Content

Creating a Construction Website: Website Design

Creating a Construction Website: Website Builders

Posted by Samantha Vartiamaki on February 11, 2008 | Comments (0)