Brad Huisken

Ask not what your Company can do for you...
April 28, 2008

Ask not what your company can do for you, but rather what you can do for your company. Business in the year 2008 is a give and take. For your efforts in sales you are rewarded with money and/or benefits, in return you are expected to show up on time and put in an honest days work. You are expected to give your best effort with every customer, contribute to the team effort when it comes to non-selling duties, pull your own weight, pay for your own income with productivity, prospect, generate leads and thus generate sales.

However, too many salespeople that I encounter are waiting for something to happen. They expect the advertising to pull in thousands and thousands of people. They think the brochures, displays, signage, and/or general word of mouth will cause their company to become the latest hot bed of traffic, sales and profits. We all know that this isn’t true, sometimes the advertising doesn’t work, other times the people just walk on by without stopping, other times it is just flat dead and the phone isn’t even ringing. So what is a salesperson to do? Sit and wait or make something happen?

You can certainly sit and wait but that really doesn’t sound like a good idea. I mean call me “blue boy” holding my breath waiting for something to happen, I could die before the next potential customer happens by. The other option would be to take some responsibility for your self and make something happen for both you and your company. Heck, you might join a breakfast club, attend a chamber of commerce meeting, make a few telephone calls to existing customers or even call a few people that aren’t yet customers about a new and exciting product or promotion you have coming up. You could pass out business cards at social events, talk to your friends, and stimulate some conversation at the athletic club or on the golf course. There are millions of people in this country and every one of them potentially is your customer, you just have to make the first contact.

The rewards are there for the taking. Only through self-determinism, confidence, dedication and effort will the job get done. The other option is to sit around and throw your own pity party and moan and groan about how life just isn’t fair. I won’t be attending that party, how about you? 
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Posted by Brad Huisken on April 28, 2008 | Comments (0)