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Link This | Email this | Blog This | Comments (11)
Image!July 31, 2009What image is you advertising projecting to your customers? What image do the salespeople project to the public? Are the images advertised the sales images delivered? Far too often in business the image that a company is trying to convey via their advertising message is totally different than the image that the business conveys in live customer to employee situations. Many of the big box stores advertise knowledgeable, friendly and attentive sales staffs only to completely fail when it comes to the service given on the sales floor. Car dealers offer huge discounts or low monthly payments through their advertising only to find that only one or two percent of the public would qualify for the special discounts or low interest payments. Car Rental companies advertise ease in processing only to have the customer get hung up at the rental counter due to incompetent counter people. Airlines advertise on time departure and arrival only to find the next few flights taken are late in arriving and/or departing. Salespeople should operate under the umbrella of being a direct and essential representative of the advertising and marketing program that a business projects. The advertising may be the first indirect impression that a potential customer has of a business but the salespeople are the first direct impression. In many cases the customer may decide to buy based on the first few minutes of contact with the salespeople. Customers will make a conscious or subconscious decision of whether they will ever return to a business based on the impression that the salespeople make with the customer. While all business generally promote a positive, customer service driven image in their advertising very few live up to the expectation when direct contact is made. The difference between a simple, nothing special buy/sell relationship and a WOW experience on the part of the customer is in the impression and image that the salesperson projects and leaves in the customers mind. Only through living up to the image that the advertising projects will a business grow to reach its full potential. First impressions set the stage; last impressions close the curtains! Posted by Brad Huisken on July 31, 2009 | Comments (11)
August 5, 2009
In response to: Image! delicicacocoa commented: JJK
September 23, 2009
In response to: Image! DBullock commented: Hey, I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say GREAT blog!.....I"ll be checking in on a regularly now....Keep up the good work! :)
September 26, 2009
In response to: Image! trade stocks online commented: Super site....where's the blog roll?
September 29, 2009
In response to: Image! Online Stock Trading commented: Generally I do not post on blogs, but I would like to say that this post really forced me to do so, Excellent post!
September 29, 2009
In response to: Image! Online Stock Trading commented:
September 29, 2009
In response to: Image! Online Stock Trading commented:
September 29, 2009
In response to: Image! Online Stock Investing commented:
September 29, 2009
In response to: Image! Online Stock Trading commented:
September 30, 2009
In response to: Image! Online Stock Investing commented: Hey, I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say GREAT blog!.....I"ll be checking in on a regularly now....Keep up the good work! :)
September 30, 2009
In response to: Image! Carl Vandors commented:
October 10, 2009
In response to: Image! Edward Lane commented:
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