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Let them know how much you appreciate them!
October 9, 2007

One of my pet peeves is the way that many sales people take the customer for granted. Once a purchase has been made the salesperson will say something like; “here you go”, “your receipt is in the bag”, “if you have any problems call us”. All of these statements show a lack of appreciation or sincerity as a last impression the customer has as they are leaving the store.

The way to grow a business whether for yourself or your company is through getting customers to come back again and again and through getting your existing customers to give recommendations to their friends and acquaintances. If you are going to develop personal trade, repeat business and referral business the customer had better feel as if you are throwing a party of appreciation as they are leaving your business or the store. The last impression that a customer has is the lasting impression.

Therefore I would recommend that you adhere to the following guidelines when thanking a customer in order to let them know how much you really do appreciate their business.

1) Use the Customer’s name.

2) Thank them for their purchase

3) Use the words “I” and “you”.

4) Review the benefits of the merchandise.

5) Invite the customer back.

For example: “Shawn, I really want to thank you for coming in today. I think you made a terrific decision. I know that Carol is going to love her new necklace. The clasp is going to give her the security that she wanted and the brilliance of the diamond will be everything she had dreamed of. Next time you’re in the area drop back by and let me know some the compliments that she is getting, I would love to hear. 
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Posted by Brad Huisken on October 9, 2007 | Comments (1)