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Obama Business School: A Lesson of Presidential Proportions
November 9, 2008

I, along with millions of other people have never seen anything like it.  Barack Obama’s campaign had everything that business school case studies are made of - and if they're not, they should be.  But more than that it had the kind of strategy, heart, execution, message and results that are elusive to so many businesses who are working their tails off to organize better and create the same kind of “winning” outcomes, but often to no avail.  But then, if you think about the size of the organization that he influenced being as big as The United States and beyond, it is outright staggering to see what can happen when all of the necessary pieces are not only in place, but coordinated to generate the kind of desire, in the numbers we saw, to get behind the efforts and goals of one man.  Imagine if every CEO, department head or manager could motivate his/her employees to want to follow the mission, achieve the goals and work hard to get there, rather than have people filled with apathy feeling as though they have to do their work in order to get by.  It’s not hard to figure out which road is better, yet reaching people at that level has proved to be virtually impossible for much of this American workforce of ours.

The way I see it, here's to creating a road to success from the Obama 08 campaign trail...

Top Ten Take Aways:
1.  Roles were clear and people were well organized which resulted in the team reinforcing each other rather than undermining themselves with chasms as we saw in the Clinton and McCain campaigns.
2.  Multiple points of support were established which built a formidable coalition internally and beyond.
3.  A methodical strategy that was tightly sewn together laid out a map to follow, which they did.
4.  Their message was not only consistent, clear and concise but emotional, provocative and moving.
5. He remained confident, never faltering or deviating, which kept them on task from beginning to end.
6.  The execution of the strategy was clean and not confused by conflicting priorities and interests.
7.  Every tactical decision they made reflected the essence of the campaign and remained true to their core message.
8.  He backed up his words with his behavior and so did his team.
9.  He captured hearts and minds of millions and managed to draw passion from this country that was deep enough to elect our first biracial president.
10.  He put his money where his mouth was.

All tolled, what was so extraordinary about the effort was that Obama's internal organization was so well managed and his team so collegial and loyal that it extended to an external worldwide effect.  It was beyond remarkable to witness the magic of pure human inspiration mixed with good sense and a sound, steady business strategy.

Posted by Donna Flagg on November 9, 2008 | Comments (19)


November 12, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
Designer90 commented:

Oh please, he was bought and paid for by people you haven't even taken the time to research as to who they really are and what they really want. Once you do then you will have a lesson in what an enormous amount of money can buy. All this was is pure marketing and the American public bought it. Just like they buy Pepsi.




November 13, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
Donna commented:

Which was exactly the point. Business is marketing. It was brilliant. Not to mention successful... Like Pepsi.




November 18, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
Dave commented:

Oh Come on!!! This is B.S. He had his herds in the inner cities herded up like animals gave concerts next to polling locations and had them vote and vote often!! Ohio is a RED state until you factor in the herds of people wanting handouts!! He bought this election on Bull! and now Small Business will pay the price again! Get ready to share the Wealth!! I had to explain "share the wealth" to my 12yr old who studies and gets A's that tomorrow he will be getting a C! "He will be required to give half his grade to the kids who do Nothing!!" He asked "How's that fare" I laughed!! I Hope that our Congress is smart enough to do what's right!




November 18, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
Pat Dandridge commented:

What will the Obama bashers say after his plan works. I can hear them now. "




November 18, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
Derek commented:

I cannot you believe the man. He lied at every turn and never revealed his true self or motives. His cronies are deceptive and used threats of lawsuits to quiet any dissention. Sure he ran a very organized campaign, but the organization went to great lengths to hide where possibly millions of dollars of illegal contributions came from. He bought the White House. Small business (and big business) is going to get raped. How can any small business hope to get the rewards of hard work only to be taxed for that hard work and effort? I cannot believe people fell for his line of B.S. and socialism.




November 18, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
dt commented:

Socialism has never worked, and it never will. Even William Bradford of Plymouth fame tried it, with dismal results. I resent being called 'SELFISH' for desiring to build a business for the good of my family and whoever I wish to share it with.




November 18, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
Idaho commented:

Give the guy a chance, it can't possibly be any worse than the last 8 years. The Village Idiot Bush and his cronies have destroyed the ecomomy and given us an impossible debt, taken us into a war with no purpose that has resulted in thousands of American deaths and many times that in horrible disabilities and spawned even more anti-US terrorism while making even more of the world hate us. And he did this while doing absolutely nothing to improve the real problems facing our country and our people. It's time to give something else a try.




November 18, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
pat dandridge commented:

Please comment on your choice of Bush. speaking of money.. wait for the accounting to be finished on this war. Explain why Kellog Brown & Root, Hallaburtons profits are unthinkable. Why are they buying up huge industrial contractors? Raising money? Please..




November 18, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
cwebb commented:

I think you are missing the point... the campaign was focused, on message and worked. the bitter losers of the race may take their bitterness out on the article, that doesn't change the facts that the article is correct in the fundamentals. get over your loss &




November 18, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
CWEBB commented:

Last bit cut off... if you want to rant politics, do so on a political page, this article is about how to learn from a proactive, winning organization. stay to the facts & learn from the process




November 18, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
Joy commented:

Oprah and the media elected Obama. I just hope he is half as good as he sounds. God knows this country needs a real leader.




November 18, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
barbhoney commented:

I totally agree with Donna. Whatever your political views, Obama ran an incredible campaign. Not mentioned was the tech side of this campaign, which, if you read about it, was extensive. Another lesson for those of us in business. As for the political rantings of those who afraid of Obama: he was elected President fair and square and I believe in giving everyone their chance to prove themselves. I did not vote for Bush, and I had doubts that he was elected fairly and squarely, but I still gave the man a fair chance after he was elected.




November 18, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
Donna commented:

Technology - very good point. Again, another good example of execution, aligning with strategy and remaining on point.




November 19, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
Frank commented:

THANKS FOR AN INSPIRING ARTICLE ABOUT A GREAT MAN. IT'S ENCOURAGING AS A SMALL BUSINESS OWNER TO KNOW THAT WE WILL BE REPLACING THE WORST PRESIDENT EVER WITH THE BEST. ITS ABOUT TIME THAT WE PUT THE INTERESTS OF ALL OF OUR CITIZENS AHEAD OF THE GREED OF A FEW SELF-CENTERED INDIVIDUALS WHO WOULD DO ANYTHING FOR A DOLLAR AND THINK THAT THEY SHOULDN'T HAVE TO PAY ANY TAXES ON THEIR WINDFALLS THAT HAVE BEEN GAINED AT THE EXPENSE OF OTHERS. OUR PRESENT ECONOMIC DISASTER IS A VIVID EXAMPLE OF THIS KIND OF THINKING THAT HAS DOMINATED OUR GOVERNMENT OVER THE LAST EIGHT YEARS. GOD HAS GIVEN US A REAL LEADER THIS TIME. LET'S GET BUSY REBUILDING OUR OWN INFRASTRUCTRE, MANUFACTURING AND COUNTRY INSTEAD OF OTHER COUNTRIES AND GOVERNMENTS




November 19, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
oh777 commented:

Leave the politics out. The fact is that the democrats were better organized this time and as a result they won.




November 21, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
khr59@hotmail.com commented:

I can promise someone the moon and hope they believe me that i can give them the moon, but am I going to be able to hold up my promise even if I know I can't deliver the promise? Obama cannot do anymore than another president....it's called the senate and house of representative.




November 26, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
Hanz Halawa commented:

Being a small-business owner of a trucking firm, I myself, hope that our president-elect Barack Obama, can deliver the goods, I've heard and was very impressed with his speech on election night, and also during the debate with Sen. John McCain, it was impressive on his part. But,like the saying goes, "




November 26, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
Hanz Halawa commented:

Being a small-business owner of a trucking firm, I myself, hope that our president-elect Barack Obama, can deliver the goods, I've heard and was very impressed with his speech on election night, and also during the debate with Sen. John McCain, it was impressive on his part. But,like the saying goes, "




December 30, 2008
In response to: Obama Business School: A Lesson of Presidential Proportions
BERNARDO VELHA commented:

Why are small business owners afraid of obama? even if his government raises taxes, which i don't believe, i'd rather pay 30% on $200k, that 10% on $50k. the point is, i (small business owner)and most of the rest of the world believe that obama will be good for the national and global economy. he will have, or try to have, a stabilizing effect on the markets. that is what businesses like and need to thrive. First make the money and then complain about the taxes!





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