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Obama Business School: A Lesson of Presidential Proportions
November 9, 2008

I, along with millions of other people have never seen anything like it. Barack Obama’s campaign had everything that business school case studies are made of - and if they're not, they should be. But more than that it had the kind of strategy, heart, execution, message and results that are elusive to so many businesses who are working their tails off to organize better and create the same kind of “winning” outcomes, but often to no avail. But then, if you think about the size of the organization that he influenced being as big as The United States and beyond, it is outright staggering to see what can happen when all of the necessary pieces are not only in place, but coordinated to generate the kind of desire, in the numbers we saw, to get behind the efforts and goals of one man. Imagine if every CEO, department head or manager could motivate his/her employees to
want to follow the mission, achieve the goals and work hard to get there, rather than have people filled with apathy feeling as though they have to do their work in order to get by. It’s not hard to figure out which road is better, yet reaching people at that level has proved to be virtually impossible for much of this American workforce of ours.
The way I see it, here's to creating a road to success from the Obama 08 campaign trail...
Top Ten Take Aways:
1. Roles were clear and people were well organized which resulted in the team reinforcing each other rather than undermining themselves with chasms as we saw in the Clinton and McCain campaigns.
2. Multiple points of support were established which built a formidable coalition internally and beyond.
3. A methodical strategy that was tightly sewn together laid out a map to follow, which they did.
4. Their
message was not only consistent, clear and concise but emotional, provocative and moving.
5. He remained confident, never faltering or deviating, which kept them on task from beginning to end.
6. The execution of the strategy was clean and not confused by conflicting priorities and interests.
7. Every tactical decision they made reflected the essence of the campaign and remained true to their core message.
8. He backed up his words with his behavior and so did his team.
9. He captured hearts and minds of millions and managed to draw passion from this country that was deep enough to elect our first biracial president.
10. He put his money where his mouth was.
All tolled, what was so extraordinary about the effort was that Obama's internal organization was so well managed and his team so collegial and loyal that it extended to an external worldwide effect. It was beyond remarkable to witness the magic of pure human inspiration mixed with good sense and a sound, steady business strategy.
Posted by Donna Flagg on November 9, 2008 | Comments (19)