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"Retro" Strategic Planning: The Onion’s Take on Radio Shack

January 11, 2009 I couldn’t resist.  Even though The Onion is to newspaper what Saturday Night Live is to TV, this article spoofing Radio Shack did actually raise an interesting question, “How can they still be in business?”   Amazingly, despite the sarcasm, what it says is true.  It’s both hilarious and not at the same time.  Perhaps  even a little disturbing to have a business defy conventional wisdom and have nothing about it add up at all.

The second interesting question that this raises for me is, "What do their strategy meetings look like?"  I wonder if they are afraid to update their image and move into this century for fear that it could kill what they've got.  Maybe there's more to be said for living in the past than we think.  

Posted by Donna Flagg on January 11, 2009 | Comments (1)


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January 13, 2009
In response to: "Retro" Strategic Planning: The Onion’s Take on Radio Shack
Dan Blank commented:

But Donna, where else would you go for all those diodes and rectifiers that you need to solder together? Actually, I have noticed that Radio Shack has turned into a small local version of any other consumer electronics store. Kind of like a mini Best Buy, that serves as a convenience store for the most needed electronics stuff, such as power strips, USB adapters, and the like. There is one in my town. I can't say I understand how they are in business, but their business model has evolved dramatically from the store 20 years ago that was filled with things that needed to be soldered together. Loved the Onion article too. Thanks!





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