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Workplace and Marketplace Alignment: How To Ensure Credibility With Employees and Customers
January 25, 2008
Problems that could otherwise be avoided often arise, and then create unnecessary work for organizations when they don’t “walk the talk.” Not just any talk however, but their own.
Whether it’s a marketing statement, advertising campaign, management mandate or customer service claim, a brand is diluted and its reputation adversely affected when businesses and the people in them don’t do what they say and say what they do. For something so seemingly straightforward on its face, discrepancies between words and actions are all too common and can wreak havoc on everything from morale and culture to growth and profits. So, assuming that consistency makes for better communication, why not strive for alignment and cogency rather than settling for contradictions and confusion?
Consider it a blind spot that needs to be seen. It’s a "place" in us where thinking, saying and doing fail to congeal. The remedy could be as simple as increasing awareness, heightening consciousness, honing perceptions or developing discernment. But it’s the lack thereof, a break in these vital connections, that produce the most obstacles and difficult challenges in managing people, business and brands.
Posted by Donna Flagg on January 25, 2008 | Comments (0)
