Marketing Tips to Increase Green Building Sales

Dan Blank -- Expert Business Source, 10/2/2007 6:08:00 AM

Professional Builder looks at how the best green homebuilders find buyers, with marketing that create urgency. They break down the issue as follows: 

• Understand why green is different today.
  Allergies and medical issues are a large part of the green push, not just environmental concerns.
• Focus on the long term savings.
  “The payback from reduced monthly heating and air conditioning bills overtakes the higher upfront cost of building green in only a few years.”
• Differentiate your brand in a crowded marketplace.
  As home sales slow, some builders use green building as their primary marketing tool that sets them apart.
• Get certified.
  Communities can apply for green certification, which extends the reach of your marketing dollars.
• Ensure your sales staff are green experts.
  If your sales team can’t effectively explain the complex issues at work in green building, and their benefits to buyers, then no amount of marketing will overcome this.

Check out Housing Zone for details and on each of these green building marketing tips.