Attracting High Quality Leads on Your Website

Dan Blank -- Expert Business Source, 7/17/2007 6:23:00 AM

For service based industries competing in a local market with much larger, nationally known companies, a website is a great way to attract new customers at the earliest stages of their research process. Giants looks at how small business owners can best leverage this tool. 

Even for those whose primary marketing tool is word-of-mouth, “it is important to recognize that the Web is now the tool that people will go to first to check out a company." 

The goals of a web focus are two-fold:

1. Attracting more customers
2. Providing a better experience to all of your customers.

Your website can give you high quality leads, and establish trust and brand recognition early in customers’ research process. 

For a basic website, the core components of your website should include:

• A showcase of your work
• Testimonials from satisfied customers
• Multiple ways for prospective home buyers to contact you
• Background information on your company to demonstrate your expertise

Giants looks at this topic more in depth, focusing on how custom home builders are effectively use the web to compete with larger companies in their market. A great resource for any service industry.